David Ariew - Process of Motion Alumni

This class falls into freaky genius category for me. I was impressed by the core theory section, but the case study really tied the conceptual stuff together and took it to an insane level. Man, I can’t thank you enough for this masterpiece. It’s unlike any other motion course I’ve ever seen.

David Ariew

AE, C4D Artist & Octane Jesus

Alex Pyrenis - Process of Motion Alumni

This goes way beyond education that plainly focuses on the technical side. It single-handedly taught me more about being a Motion Designer than 2 years of official education. The course helps the areas that Motion Designers lack; the actual directing of the piece, and keeping clients happy (which no one ever talks about).

Alex Pyrenis

Freelance Motion Graphic Designer

Eric Small  - Process of Motion Alumni

Most courses I’ve taken focus on button pushing and mouse clicking. It wasn’t until I got into the industry that I started learning about pitches, contract negotiations, etc. For someone getting their start in freelancing, or a seasoned vet going off on their own, the information you provided is gold!

Eric Small

Technical Director / Senior Animator

MadMicrobe Studios

Sam Tato - Process of Motion Alumni

A client reached out to me for a job and I’ve never done direct to client work while freelancing. I had no clue what I was doing so I bought the course and just followed it step by step. The client said they got 10 other quotes and they went with me because they were so impressed by the proposal. Spent $500 on the course which landed me a job for $52,000. Incredible course, huge thanks!!

Sam Tato

3D Artist & Motion Designer

Doug Brown - Process of Motion Alumni

The Process of Motion is an absolute gem of a course. It combines battle tested industry knowledge with a fanatically engaging and original presentation. It's a true delight to watch. Perfect for anyone beginning their Freelance journey, and immeasurably valuable for anyone already with a Freelance career that is looking to comprehensively tighten up their whole game.

Doug Brown

Freelance Motion Graphics & VFX Artist

John Roche  - Process of Motion Alumni

This is truly the material that Motion Designers don’t know that they need. It is an essential step in furthering their career! It’s an original concept that deserves as much attention as it can get from those looking to accelerate their Motion Design wisdom as opposed to the ubiquitous technical classes available.

John Roche

Visual Artist



Greetings! I’m Daniel Danielsson.

I started my very first Design & Animation company in 2010. The reel featured me getting hit by a car (VideoCopilot tutorial style), the world exploding (twice) and my friend’s skull imploding. I sincerely hope no one ever finds it.

Since then I’ve moved up a bit. I’ve worked on beautiful brands with industry heavyweights like The Mill, Saatchi & Saatchi, and Leo Burnett, and I'm now Creative Director at Savage & Civil.

In 2016 I started spreading the love for Motion Design through my YouTube channel, where I've successfully spread it to over 1 million people. Watch out, you could be next.

If you know my channel, you know my vibe. The Process of Motion has the same flow, lame jokes and bad language. But the knowledge is from a whole other dimension.

See you there.​

Motion Design Teacher Daniel Danielsson giving a talk at London Motion Meetups
Daniel Danielsson's clients include The Mill, Leo Burnett, Saatchi & Saatchi, AKQA, 72andSunny, The BBC, Disney Channel
Daniel Danielsson's clients include Sky, Nike, Johnnie Walker, LUSH Cosmetics, AXE, Heinz, Vodafone
A golden statue of David telling a rough statue of David "Shit's tight, yo"


Learning cool animation techniques is all well and good. But – if you want to separate yourself from the pack – you need a different set of skills.

👉  Skills you can't learn from a thousand daily renders or personal projects.

👉  Skills that $50,000+ university courses hardly even touch.

👉  Skills you only get from experience as a Designer, Producer, Creative & Art Director.

This Motion Graphic Design course is not about pushing pixels or buttons. It’s about pushing the quality of your creative, collaborative, and business skills.

That’s what separates good artists from great ones, and what keeps their clients coming back for more.


In this extreme sport version of an online Motion Design course I’ll explain every step of an optimised Motion Graphic Design Process. You will learn how to:

✅ Direct Motion Design projects of any scale

✅ Know what clients and agencies expect at each stage of a project

✅ Create, break down and respond to briefs

✅ Master the finances of freelance: estimates, quotes, proposals, and invoices

✅ Anticipate and overcome cost objections

✅ Create treatments, concept decks, and presentations that clients love

✅ Perfectly plan, structure, and manage projects

✅ Plough through pre-production: Styleframes, Scripts, Storyboards, Animatic

✅ And breeze through production: Previs, Roughcut & Proofing

✅ Juggle, respond to and counter feedback

In a matter of weeks you’ll gain 10 years worth of knowledge from within the Motion Design and Animation industry. Pit-falls and cheeky little secrets included.

Get the skills to work flawlessly with both clients and agencies.




A hefty dose of knowledge about Client Service, Project Management, Creative and Art Direction and Motion Design Production.

Part one of the course includes:

     👨‍🏫 54 succinct Lessons in 5 Chapters

     📖 200-page e-Book for easy reference

     🚩 Common issues and how to solve them

     🔗 References, assets, and further reading

The chapters represent the phases of a comprehensive Motion Graphic Design project. All visualised & explained through the magic of ✨ Animation ✨.

Lemme break it down for you.

A graphic of the process of motion design (simplified)
A treasure map representing a brief

Breaking down client briefs

Responding to briefs

Estimating & quoting projects

Overcoming cost objections

Preventing scope creep

Creating Project Plans

Illustration of a Gantt-style project plan

Organising shit (files, feedback, etc.)

Job naming & numbering

Folder structuring

Tracking time, deliveries & feedback

Creating online project hubs

Avoiding cold sweats

A nugget of gold in a turd. The perfect metaphor for the creative process.

Neuroscience of ideas

Ideation tools & techniques

Developing concepts

Treatments / pitch decks / presentations

Developing story & flow

Storyboards, Styleframes & Animatics

Scissors cutting their way through 35mm film


Workflow from pre-production to final

Previs and Roughcut

Delivering proofs

Responding to feedback

The feedback filtering effect

Final deliveries

Bloodied baseball bat with nails in it. Not the recommended way to chase payments.

Final final deliveries



Chasing payments

Getting more work

Publishing & promoting your work

NORR Watches logo



NORR are about to release their flagship smartwatch carved from genuine Icelandic volcanic rock. Now they just need some Motion Design magic to launch it...

It's an impossibly big brief, tight budget, and ridonculous requirements. And you’ve got front row tickets to the whole spectacle. From brief to delivery.

NORR WATCHES - Launch Video Motion Graphic Design & 3D Animation Course


The theory is about to get real. The NORR case study shows you exactly how to apply the theory in the chaotic tempest of a client project.

See how the process stands up to assets that are never supplied, ever changing directions, shortened deadlines, and day-of-deadline changes.

Part two of the course contains:

     📼 19 (Painfully honest) Breakdown Videos

     🧬 13 Concept & Process documents

     🔎 40+ Client Proofs

     🎁 17 Documents & Templates for use in your own projects

The case study gives you 100% insight into the NORR project. Yes, that includes fkups and embarrassment.

Sack of cash

All the hard numbers. The estimate, quote and invoice are created before your eyes.

Phone symbol

Listen in on calls with the client. Negotiations, fledgling friendships and all.

Motion designer working from home and living the dream

Join me in suffering from feedback and changes throughout the project.

Cogs symbol

Enter my brain-office and see the gears turn as we come up with solutions and ideas.

Symbol of a fish with legs trotting along

Ugly duckling to beautiful swan. All stages of the project are there to point and laugh at.

Error symbol

This isn’t just the sunny side. Even pros make mistakes and their pain is your gain.

It’s the Motion Design version of "Being John Malkovich".



If you really really want to get deep into the software side of the project, you can. The ultimate version of the course includes:

   🎥 17 Cinema 4D original scene files

   📸 100+ production quality Textures

   🌋 67GB+ Turbulence FD and X-Particles simulations

   🏔 5 World Machine procedural landscape scenes

   🎞 90GB+ CG Renders as layered EXR sequences

   🎬 Full After Effects compositing files

You get everything you need to rip the project apart & put it back together. If the client wanted these files I'd charge them about US$203,864. (That's explained on the course.)

A graphic of the process of motion source file folders

Oh, and you also get over 21 hours of time-lapses from the NORR project.

(From about 500 hours of recorded footage)


This course will help you get the absolute most out of your technical skills, your projects, and your clients.

Remco van der Meer  - Process of Motion Alumni

I used to be a chaotic designer. I try to keep organised, but in about a week I can’t find assets, feedback or e-mails, etc. This course taught me how to keep the shizzle organised and tackle the communication part with clients. Anyone that is a creative should take this course.

Remco van der Meer

Pixel Lab OG & Freelance 3D Artist

Anfelica Öberg  - Process of Motion Alumni

The Process of Motion can make a project a hundred times smoother and more efficient. This course is so detailed that I can’t compare it to any course I’ve taken before. This is a must before taking on any serious projects if you don’t want it to go to 💩. Honestly!

Angelica Öberg

Graphic Designer

Gustaf Fjelstrom - Process of Motion Alumni

Most of the stuff in your course are things that I learned over 20 years in the agency life... My formal education covered none of this! I wish I had this when I was starting out. I would definitely recommend your course.

Gustaf Fjelstrom

Motion Designer / recovering Creative Director


  CHAPTER 00 / Prologue
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  CHAPTER 01 / The Brief & Response to Brief
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  CHAPTER 01 / NORR Breakdowns
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  CHAPTER 02 – The Project Management
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  CHAPTER 03 – The Creative
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  CHAPTER 03 / NORR Breakdowns
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  CHAPTER 04 – The Production
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  NORR Breakdowns / CHAPTER 04
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  CHAPTER 05 – Afterglow
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  NORR Breakdowns / CHAPTER 05
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  CHAPTER 06 – The Epilogue
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Have a question that’s not on here? Send me an email at [email protected]m and I'll get back to you asap.

What software do I need?

A web browser. That’s it. Whatever your weapon of choice: C4D, Blender, After Effects, Maya, Houdini, 3DS Max, Lightwave. The process is still the process. To get full use out of the NORR Source Files from the Master version you will need Cinema 4D, Turbulence FD, X-Particles, and Arnold Renderer.

Does the course teach Cinema 4D?

The course won't teach you any new Cinema 4D tricks. It’s about the whole creative & concept, client, and project management aspect of Motion. Not the button-pressing itself.

When does the course start?

I’m ready when you are. This is an on-demand course. As soon as you enrol you’ll get access to all the lessons and you'll be able to request access to the assets and templates. I'm always ready to answer any questions you pop in the comments. (The NORR Source Files unlock 14 days after enrolment.)

How long is the course?

Most people complete it within a month, but feel free to take it at your own pace. You could smash through it all in a workday if you don’t eat or take bathroom breaks, but I’m not sure that’s the best way to learn...

For how long can I access the course?

Until death do us part. You’ve got lifetime access. You can take as long as you like, come back as often as you want. Even after death, if you come back as a ghost, you’re welcome to keep watching the lectures and refreshing your memory.

What are the lectures like?

Try the LITE version above. It's completely free and gives you a vibe of the content for the full course. Something you can dip your toe into before taking the plunge.

Does the course work on a mobile or tablet device?

Oh heckers yea. This course is built with Teachable and is fully responsive. Androids, iPhones, Tablets, maybe even your 'smart' TV should be no problemo.

Can I really get a refund for any reason?

Yes, you can ask for a refund for literally any reason. It does not have to be a good reason.

I’m not a motion designer, what will I get out of the course?

If you work with any type of moving pictures that involve clients this course will be useful to you. But especially if you work with animation, and especially 3D. That’s why I called it “Process of Motion” and not “Process of 3D Animation”.

I use Blender or some other wild software, should I still get the course?

Yes. But I would recommend the “Dedicated Designer” version of the course. It’s all about the process, and working with clients. But nothing in there is specific to any 3D software.

How do the Assets and NORR source files get delivered?

Part of your course bundle will be a link to a Google Drive folder where you can request access. The NORR Source Files unlock 14 days after enrolment. It’s all split into folders and not just a single megachonk of a 170gb download, so you can browse, look at, and pick files to download.

How am I allowed to use the NORR source files? What’s the license?

The source files from the NORR case study are licensed as CC BY-NC. This means you can do whatever you want with them for personal use. All kinds of cool shit. Just don't use them for profit, and don't share the files themselves. (I'd love to see what you do with them too, so send a link my way if you can.)


I’d like to give a heartfelt thank you to both PixelPlow and Arnold Renderer who have sponsored the making of this course.

Process of Motion Design Online Course sponsored by PixelPlow Online Render farm


Process of Motion Design Online Course sponsored by Autodesk Arnold Renderer for Cinema 4D


Process of Motion Design Online Course sponsored by Daniel Danielsson