Parts of a Brief

Motion Design briefs really do come in all shapes and sizes. There’s a thousand ways to write them but most of them tend to have a few things in common.

This part of the course breaks down sections a Motion Graphics brief should contain, what they mean, and how to use them in your motion graphics project:

  • Background (Summary, Stakeholders, Company / Brand and more)
  • Project (Objective, Target Audience, Key Message and more)
  • Process (Considerations, Key Dates, Supporting Material and more)




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