Breaking down a Brief

A brief in Motion Design is a bit like a map to treasure. But it’s not a very good map, because it's up to you to decide where the treasure is buried.

This lecture of the course goes through how to make sense of the brief and turn it into high-octane fuel for your project:

  • How to read and analyse a motion design brief
  • Using a technique called 'Condense & Abstract'
  • Researching the client and their customers

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